"Arts & Business commissioned Joseph Pine & James Gilmore, the influential authors of 'The Experience Economy' and 'Authenticity' to explore the driving changes in cultural consumption and prove how businesses can work with the arts to rebuild relationships with their markets.
The new report Beyond Experience focuses on the ever shifting needs of consumers, trying to understand better the relationship with the product or service they are consuming. It promotes these as transformational experiences which can be created through businesses dynamic and innovative association with the arts..."