Arts philanthropy: the facts, trends and potential
At a time of uncertainty and financial challenges, Arts philanthropy: the facts, trends and potential, aims to assess the potential of individual giving for the arts and where the growth can come from.
Based on the current trends and how and why they are changing, the findings suggest that growth will come from those already interested in and engaged with the arts.
The report concludes that though philanthropy will not be able to fill the imminent gaps from public funding, targeted interventions and campaigns will help: Friends schemes, crowdfunding, and mobilising the ‘mass affluent’ could ensure growth in the medium to long term.
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