New growth for business investment in culture found in the evolution of digital partnerships
Evolution of Partnerships, download the report on digital collaborations between business and the arts
Light research workshop at Watershed made by participants. © Tine Bech 2010
On the eve of the Chancellor’s CSR announcement and anticipated budget cuts to the cultural sector, a new research report by Arts & Business has identified how the arts can own a special value in a digital world – one that can drive business investment and engagement.
The report identifies that convergence between creative technology, the arts and brands is opening up huge opportunities in the UK’s digital cultural landscape and recommends that these sectors must join forces to attract additional new investment.
The Report recommends that the impact of digital collaborations on future arts and business partnerships could be a significant area of growth. The pioneering research by Arts & Business offers ideas on these types of partnerships and ‘a how to guide’ on how to develop them; exploring the nature of these innovative partnerships, the benefits, the pitfalls and real life success stories from across the UK.
The report concludes that the level of transparency that the digital world has opened up has stretched the communications industry and created a fantastic opportunity for the arts industry to help businesses connect and innovate in a much more impactful way.
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