A&B Cymru leads the way in enabling the arts to deliver tailored and unique development opportunities to business. Arts Based Training addresses areas that the arts are naturally highly competent in, such as communication and presentation skills, team work, unlocking creativity and managing change. This type of training enjoys huge success and is in ever increasing demand from the private sector.
Newport based company Wales & West Utilities recently embarked on its first creative training experience. Using theatre techniques, Act Now Creative Training designed and delivered a course to improve customer care. Wales & West Utilities joined A&B Cymru in 2009 and, following an analysis of the business’ needs, a pilot training project was brokered, delivered by Act Now Creative Training.
The course, which was co-funded by A&B Cymru’s CultureStep Investment Programme, developed 12 staff members’ approach to customer care. Techniques that are crucial for actors to succeed were used to enhance interpersonal skills, foster confidence and positivity, enable a greater awareness of personal impact, instil a shared customer focused culture and develop a more creative approach.
Company Chief Executive, Graham Edwards, was enthusiastic about the project:
"This was a complete departure from our usual training and development programme. Frankly, we were a little nervous about it but the pilot was a huge success and a full programme of training has now been booked with Act Now".
The company has also become a proactive arts sponsor and sees the sector as an effective way of engaging with communities across Wales.
Wales & West Utilities gets to 'Act Now'...
Ymunodd Wales & West Utilities, â Chelfyddydau & Busnes Cymru yn 2009, ac yn dilyn dadansoddiad o anghenion y busnes, cychwynnwyd prosiect hyfforddi peilot, wedi’i gyflwyno gan Act Now Creative Training.
Llwyddodd y cwrs, a gafodd ei gyd-ariannu gan Raglen Fuddsoddi CultureStep Celfyddydau & Busnes Cymru, i ddatblygu ymagwedd 12 aelod o staff ar gyfer gofal cwsmeriaid. Defnyddiwyd technegau sy’n hanfodol i actorion lwyddo i wella sgiliau rhyngbersonol, magu hyder a natur gadarnhaol, galluogi ymwybyddiaeth well o effaith bersonol, meithrin diwylliant ar y cyd sy’n canolbwyntio ar y cwsmer a datblygu ymagwedd fwy creadigol.
Roedd Prif Weithredwr y Cwmni, Graham Edwards, yn frwdfrydig ynglŷn â’r prosiect: "Roedd hyn yn gwbl wahanol i’n rhaglen hyfforddi a datblygu arferol. I ddweud y gwir, roedden ni ychydig yn nerfus ynglŷn ag ef, ond roedd yr arbrawf yn llwyddiannus iawn ac mae rhaglen hyfforddi lawn bellach wedi cael ei threfnu gydag Act Now".
Mae’r cwmni hefyd wedi dod yn noddwr rhagweithiol i’r celfyddydau ac yn gweld y sector yn ffordd effeithiol o ymgysylltu â chymunedau ledled Cymru.Llwyddodd y cwrs, a gafodd ei gyd-ariannu gan Raglen Fuddsoddi CultureStep Celfyddydau & Busnes Cymru, i ddatblygu ymagwedd 12 aelod o staff ar gyfer gofal cwsmeriaid. Defnyddiwyd technegau sy’n hanfodol i actorion lwyddo i wella sgiliau rhyngbersonol, magu hyder a natur gadarnhaol, galluogi ymwybyddiaeth well o effaith bersonol, meithrin diwylliant ar y cyd sy’n canolbwyntio ar y cwsmer a datblygu ymagwedd fwy creadigol.
Roedd Prif Weithredwr y Cwmni, Graham Edwards, yn frwdfrydig ynglŷn â’r prosiect: "Roedd hyn yn gwbl wahanol i’n rhaglen hyfforddi a datblygu arferol. I ddweud y gwir, roedden ni ychydig yn nerfus ynglŷn ag ef, ond roedd yr arbrawf yn llwyddiannus iawn ac mae rhaglen hyfforddi lawn bellach wedi cael ei threfnu gydag Act Now".
Mae’r cwmni hefyd wedi dod yn noddwr rhagweithiol i’r celfyddydau ac yn gweld y sector yn ffordd effeithiol o ymgysylltu â chymunedau ledled Cymru.