Artichoke in partnership with Sky Arts are enthralling visitors in Milton Keynes with a one of kind, square carousel.
The Magical Menagerie is a creation of visionary artist and engineer François Delarozière and had been brought to Milton Keynes as part of IF: Milton Keynes International Festival, a brand new multi-arts festival. Accommodating 49 people each ride, the carousel’s giant buffalos, exotic insects and tropical fish will come to life as the carousel starts to turn; its unique, custom-built moving elements controlled both mechanically and manually by its riders. The carousel will remain in the city until 8 August.
The Magical Menagerie is the third major commission in the Sky Arts - Artichoke Season, which launched in 2009 with Antony Gormley’s hugely popular Fourth Plinth project 'One & Other' in London’s Trafalgar Square.
Sky Arts use of experiential marketing creates a memorable, playful presence that lingers in the mind. Showing support for a brand new festival by supporting an entertaining and interactive experience is a brilliant way to introduce your brand to the thousands of adults and children who use the ride.
"We’re delighted to support Artichoke in bringing The Magical Menagerie to Milton Keynes. It promises to be a fantastic day out."
John Cassy, Director, Sky Arts
Visit the Magical Megagerie website for details