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8 February 2010

HSBC announced as sponsor for Festival Brazil, Southbank Centre’s major summer festival

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Arts & Business says ...

"From the favelas and beaches to the skyscrapers of its great cities, Brazil is one of the most exciting countries on earth. Our aim is to find what is at the heart of Brazilian culture today, what the country is thinking about and talking about, and what is behind the quiet revolution of the last 20 years. We share HSBC’s commitment to cultural exchange and furthering knowledge of different cultures, so I am delighted that we are collaborating on Festival Brazil. At a time when London and Rio de Janiero are both Olympic cities, it’s also an opportunity to share ideas and plans."
Jude Kelly, Artistic Director, Southbank Centre


"HSBC's cultural exchange programme aligns the needs and interests of our customers with a deeper understanding of a particular market and its culture. This year the focus is on Brazil, which has proven its economic resilience in the face of the worldwide financial crisis and will be the subject of intense, global interest as the host for both the 2014 Football World Cup and the 2016 Olympics.
At the centre of our programme of international events and partnerships will be HSBC’s sponsorship of Festival Brazil at Southbank Centre, a four month celebration of the vibrancy and excitement of modern Brazil. Cultural Exchange, which concentrated on the emerging economies of India in 2009 and China in 2008, reflects our belief that by understanding a country’s culture, stronger international business relationships can be built."
Stephen Green, Group Chairman, HSBC Holdings plc


"I am very happy to see the growing interest in Brazilian culture in the UK, and Festival Brazil, sponsored by HSBC – which, due to its expanding presence in Brazil, is seen increasingly also as a Brazilian bank – will be an exciting showcase for our talent in arts and music."
HE Carlos Augusto R. Santos-Neves, Ambassador of Brazil to the United Kingdom 


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Southbank Centre and HSBC present Festival Brazil, a major celebration of the arts and culture of today’s Brazil, which brings together a rich and varied programme of music, visual arts, dance, literature, debates and performances across the site. Throughout the summer from 19 June to 5 September 2010 events will take place indoors and outdoors including the Royal Festival Hall, Queen Elizabeth Hall, Hayward Gallery, Purcell Room, riverside terraces and rooftops, making the most of the unique resources of Southbank Centre.
 

Stephen Green, Group Chairman, HSBC Holdings plc; Mr Eduardo Roxo, Charges d’Affaires, Embassy of Brazil; Jude Kelly, Artistic Director, Southbank Centre; and Rick Haythornthwaite, Chairman, Southbank Centre; at the press launch for Festival Brazil, sponsored by HSBC.
Photo: Kieron McCarron Courtesy: South Bank Centre

Festival Brazil provides the opportunity to engage with Brazil’s vibrant cultural scene. It showcases internationally renowned Brazilian artists and performers and introduces a new wave of young talent. Over the summer the Southbank Centre site will be transformed to create places for performance and activities, conveying a celebratory atmosphere, and paying tribute to the vibrant graphic and graffiti art so central to the urban landscape of Brazil.

Festival Brazil

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