7 October 2009

Arts & Business host niche networking event at The Merchant Hotel

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Arts & Business says ...

“Arts & Business is all about sparking innovative partnerships between commerce and culture and the enthusiasm shown by our members in attending this pilot event, makes a very positive statement about their commitment to future partnerships between business and the arts.

We know that businesses are increasingly using arts partnerships as a brand platform to express, or even define who they are, and today’s one-to-one engagement with arts organisations, has allowed the businesses to discover how they can deliver on their key challenges over the next twelve months, by using culture in distinct and powerful ways.  At the same time we help ensure the future of the arts through the creation of sustainable private sector partnerships.”

Mary Trainor, Director,  Arts & Business Northern Ireland

Arts & Business welcomed some of the Northern Ireland’s leading businesses and innovative arts organisations to their Commerce and Culture networking breakfast for A&B members at the award-winning Merchant Hotel in Belfast early October.

A&B champions the power of innovative partnerships that can deliver business objectives through creativity and innovation, inspired by engagement with arts and cultural organisations.  Today’s event allowed A&B business members to find out more about the local arts sector, to discover what the arts could offer them over the next year and how they could potentially work together to enhance their competitive edge, creating future success and sustained economic benefit.

Commerce meets Culture. 

For the arts organisations, the event allowed them intimate access to key decision makers across the commercial spectrum, from SMEs to national corporate. It also offered to ignite business partnerships and contribute to future sustainability for the arts sector, at a time when over 70% of arts organisations have seen a decline in private sector funding and there is more pressure on the public purse.

 

Pictured from left to right: Enda McShane, Spirit Marketing Group Mary Trainor, Director, Arts & Business NI and Petra Wolsey, Marketing Manager, The Merchant Hotel

 

Arts & Business Creative Advantage Breakfast is sponsored by The Merchant Hotel.

 

 

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