Arts & Business has today announced the shortlist for the Lloyd’s A&B Innovation Prize.
The Lloyd’s A&B Innovation Prize recognises the most innovative and progressive partnerships of the last 18 months. Each finalist is an example of how innovation and strategic risk taking can lead to unique projects that expose brands to new markets, deepen audience engagement and develop new audiences.
In particular, the successful implementation of innovative solutions through new channels and methods from which both the arts and the business have benefited is the key to the Prize.
The winner will be announced at the 31st Arts & Business Awards on Thursday 12 November 2009 at the Victoria & Albert Museum in London.
Warhorse
Accenture & National Theatre/ Scottish Opera
(shorlisted for the A&B Lloyds 2009 Innovation Prize)
Partnerships shortlisted for the Lloyd’s A&B Innovation Prize:
These short descriptions of the finalist projects are focused on the objectives that the partners wanted to achieve.
Accenture / National Theatre / Scottish Opera
"Our innovative partnerships with the National Theatre and Scottish Opera are deeply embedded in the values of our company. The partnerships are key to driving new business - with extensive client entertaining opportunities at the NT and the Scottish Opera and by allowing us to showcase our cutting edge business and creative technology in a unique way - demonstrating an impressive return on investment."
Terry Corby Global Head of Strategy Practice Marketing, Accenture
Andaz / Damian Barr
"Bringing in Damian Barr as Andaz’s reader-in-residence worked on two distinct levels for us. As publicity it was unparalleled – it led to news stories on four continents and every possible form of media. But more importantly it set us apart from other hotels and positioned us as a brand that weaves the arts into the very fabric of what we do."
Simon Warrington Andaz Hotel
Edding Pens / Monorex
"Our sponsorship of the Monorex Secret Wars art battles have helped transform the way the brand is seen. Our reputation for quality and dependability has been boosted with a new hip edge – what we started here has been continued by word-of-mouth by youthful international trend leaders."
Andy Gutteridge Marketing Manager Edding UK Ltd
Swan Housing Group / Acme Studios
"Our support for Acme studios is just part of Swan Housing’s commitment to sustainable, inclusive communities. Acme’s artists’ studios have made the Leven Road community a vibrant yet stable development, and helped cement its position as a real part of the thriving Tower Hamlets community."
Ray Clarke Project Manager, Swan Housing Group
Judges of this year’s edition of the Lloyds A&B Innovation Prize are:
Dr Richard Ward Chief Executive - Lloyd's of London
Colin Tweedy Chief Executive - Arts & Business
Anthony Lee General Manager - Maybourne Hotels
Joe Greenwell Chairman - Ford of Britain
Lloyd Grossman Chairman - University for the Creative Arts
Mark Dunhill CEO - Faberge Ltd
Conny Freyer Co-Founder -Troika
Susan Foster Head of Major Gifts - Tate
Philippa Snare Director of Windows Live Business Group - Microsoft
UK
Natalie Melton Commercial Director - Arts & Business
Partners:
