Introduction to Sponsorship, Edinburgh

What is sponsorship?  Why do businesses sponsor the arts?  How do you create an effective sponsorship plan?  How do you approach potential sponsors?  How can you effectively manage ongoing relationships with sponsors?

This popular half-day course is designed to answer these questions and more.  Aimed primarily at those who have no sponsorship experience, the course is also a great refresher for those who need reminding of the basic principles and practice of this area of fundraising within the arts sector.
 
By the end of the course you will be able to:

-  Understand how to identify potential business sponsors
-  Develop a 5-point plan to secure and manage sponsorship
-  Understand what businesses need from their sponsorships
-  Write compelling sponsorship proposals
-  Know how to maintain good and ongoing relationships with  sponsors

Registration: 12.45pm
Seminar: 1pm - 5.15pm
 

Fees:

Arts & Business members: £75 +VAT
Non-Arts & Business members: £95 +VAT

For bookings:

Please click on the Download button below and fill in the booking form.
Note: Refunds cannot be made for cancellations received less than a week prior to the course.
 

Can't make this date? Other dates currently available:

Friday 6 July 2012
Thursday 18 October 2012