Hear from the practitioners themselves
A range of different art practitioners discuss how they use the arts, their experience of working with business and what the arts can achieve.
Listen to how qualitative research agency Spinach uses the arts to achieve competitive advantage for their business and their clients

Sam Bond, from tradesecrets, discusses how the arts and creativity can transform a business and its employees

Martin J Gent, Partner from The Map Consortium, talks about the changing business landscape and how the arts spark, embody and achieve change
Andres Roberts from Eudemonic reflects on creativity in sustainable business growth and innovation
Rob Colbert from Circus Space explains how circus art supports team development and learning, especially during and post a recession
Beth-Marie Norbury from the Welsh National Opera explains how the unique expertise of the arts improves business performance
Tom Morley, Instant Teamwork, considers the diverse role of the arts from transforming businesses to entertaining people
NB you will need a media player (Windows, Quicktime, Realplayer) to listen to the above sound files.