Individual giving – a study into donor motivation
A unique study of what motivates individuals to donate to artistic and cultural organisations.
Donations by individuals make up the largest single source private investment to the arts in the UK. We commissioned City University London to conduct the first ever piece of major research into small and medium-scale giving to the arts. The resulting reports reveals how you can maximise your organisation's appeal to donors.
Get your individual giving programme going...
Whether from high-net-worth-individuals, low-level donations or want to learn from others, we have information to help you start, develop and refine your individual giving programme.
Please download the reports below and don't forget to look at our services and campaigns to promote and grow philanthropy and individual giving in the arts.
Downloads
DownloadSummary of Local Pride - low/mid level giving to the arts in England
DownloadLocal pride - individual giving to the arts in England
DownloadCharitable giving in US and Canada - part 1
DownloadCharitable giving in US and Canada - part 2
DownloadMajor gift philanthropy to the arts