Winner of the British Council A&B International Award, 2009
The opportunity
Pharmaceutics giant Takeda has taken the London Symphony Orchestra to delighted audiences throughout the world through a staggering 192 sponsored concerts so far. This committed relationship was formed over 20 years ago to enhance Takeda’s visibility and image as a globally recognised brand. LSO’s Takeda sponsored tours make possible the orchestra’s mission ‘to make the finest music available to the greatest number of people’. Through Takedo’s support the LSO has also been able to take its ‘LSO Discovery’ education work to an international audience.
The impact
The two partner’s ‘Musicians on Call’ initiative takes music to the housebound or those in hospitals across the world promotes the important relationship between music and health. Takeda’s continued support enables LSO to perform artistically demanding programmes across the world, and reinforces both brands as champions of excellence, innovation, community focus and trust.
"The commitment and passion that the LSO brings to the world of music is much like what Takeda seeks to bring to the health and contentment of people worldwide. Through Takeda's long term partnership with the LSO, we are proud of the 'Takeda Global Concert' series - groundbreaking international tours, and 'Musicians on Call' - taking the very best LSO musicians to those who for reasons of ill-health or disability cannot reach concerts." Dr. Hiroshi Ohtsuki, PhD. General Manager of Corporate Communications Department of Takeda Pharmaceutical Company